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3 Ways You Can Stand Out With Your Interior Design Business

April 13, 2022

A guest post by Pamela Durkin, ASID, LEED AP ID+C

We are in such a creative business yet if you look at 10 different designers, I bet you would see they use the same language. Something like, “I create interiors to reflect the personality and lifestyle of my clients.”


Not that it isn’t true, but I have a few thoughts on how you can expand on that, make it better and start to stand out:

  1. Pattern interrupt. If you hear the same words over and over, “….interiors that reflect the way you live….” they lose meaning. If every designer is saying the same thing in the same way, how are you differentiating yourself? I suggest you write your posts as normal and then ask yourself, “Why is this important? How can I demonstrate that?” Then go back and edit.

  2. Let your personality shine through. I get that a lot of designers are introverts and absolutely HATE to be in front of the camera, but people want to see who they looking to do business with. I’d say video is best but if nothing else, make sure you post pictures of you, everybody loves that!

  3. Let people know what’s important to you and WHY. Love color, why? Maybe because it’s cheery and keeps spirits high. Love neutrals, why? Maybe because it is a base that can take on the personality of art or accessories and has a timeless feel. Whatever is important, go ahead and talk about it, but remember to explain why you feel this way.

People do business with people, not pictures. I hope you can incorporate these simple ideas into your business and get more mileage out of your content!

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Written by Pamela durkin

Design is powerful and Pam wants designers to step into that power. After almost 30 years in the design business, helping other designers create a business they love became a new passion for her. She teaches others how to be magnetic and attract the best clients. This method makes owning a design business easier and more fulfilling and who isn’t up for that? Her book, Elevate! Can be found here.

Pam Durkin Headshot

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