Most Interior design clients will be within your area, so it’s time to start attracting those customers!
These SEO tips for local interior designers will help lead clients to you, and your website.
Have you wondered how local interior designers get found online? Do you wonder why when you search for interior designers in your area, you’re nowhere to be found? That’s a result of search engine optimization.
When your customers look for your interior design services, they enter a search into Google or one of the other search engines. Google’s algorithm takes hundreds of factors into account, and displays the results that they believe are most relevant and useful to the user. If you want to get started on getting your interior design business to the top of the listings, read on to learn nine SEO tips.
Out of the 200 factors that Google uses to determine search results, one of them is the age of your domain name and website. That sends a signal that your business is reliable. An older website means that the business has been around for a while and must be doing something well to still be in business.
Search engines also look at the future of your website. If your domain name is set to expire soon, you’re going to want to renew that for a couple of years. That sends a signal that you plan to stick around.
Having a mobile version of your website matters because search engines take into account site speed and mobile-friendliness.
Mobile search has been on the rise and Google has responded accordingly. Google started to roll out mobile-first indexing, which means that the mobile version of your site will be crawled first. If you don’t have a mobile version of your website, then you may not appear in search results at all.
Google also looks at your site’s speed because people will not wait for a website to load. You can check your site’s speed and mobile responsiveness by using this tool from Google. You can then update your website to make sure it’s fast and responsive.
These tools are critical to have if you want to know how much traffic you’re getting, and where it’s coming from. With these tools, you’ll be able to see how people are finding your site and what they do when they get there.
Moz has a great setup guide, as well as a number of other awesome resources!
Have you wondered how local interior designers get found online?
Do you wonder why when you search for interior designers in your area, you’re nowhere to be found?
That’s a result of search engine optimization.
When your customers look for your interior design services, they enter a search into Google or one of the other search engines. Google’s algorithm takes hundreds of factors into account, and displays the results that they believe are most relevant and useful to the user.
Once your website is set up, it’s time to look for keywords to incorporate into your website.
You have to get inside your customer’s head because when they search for information, they’re trying to solve a problem. Think of the challenges your customer faces, and how they would go about solving them online. The most obvious ones are, “Interior designer New York,” “local interior design companies,” and, “interior designers near me.”
But did you know that they might also be asking more specific questions like, “How much does an interior designer charge?” Make a list of twenty search terms that people are using by entering a search term into the Google search bar. You’ll notice that Google automatically fills out the rest of the sentence. That means that people are searching for that!
When you have a list of keywords to start with, you’re going to want to make sure that they then appear throughout your website.
A good place to start is with meta tags and title tags. These are HTML code that indicates what a website or web page is about. Again, Moz has a great article that goes into greater depth on this!
Does your business depend on repeat and referral customers? If it does, you’ll want to pay close attention to this part.
When your customer gives a referral to a neighbour, that neighbour will look up your business online. If they can’t find you, they’re not going to have a great impression of your business. But you can help them find you by entering your business in online directories.
It’s also important that your information is consistent throughout the various directories and your website. If you have an old address or phone number anywhere, it can confuse search engines and your potential customers!
Online reviews have almost as much influence over a potential customer as a referral from a friend.
Potential customers that were referred to your business will be relieved to see positive reviews for your business, and they’re more likely to work with you. And here’s the best part, you can easily get online reviews just by asking for them.
Whenever you finish a project, ask your customers when you leave their home. You can also send out a newsletter asking for reviews. The more positive reviews you have, especially on Google, the more likely you are to appear towards the top of search results.
Search engines also take into account how often you update your site. A great way to do that is by having a blog.
There are also several other advantages to having a blog.
The first is that you can target certain search phrases that help customers solve a problem.
The second is that you position yourself as an expert in your field. You can then grow your reach by creating a couple of social media accounts and posting your blog posts there.
Google treats links from other websites like votes. The more votes your website has, the more likely it has something of value to people. Google will then put your site ahead of others in search results.
One way to go about getting backlinks is to write guest articles for publications in the area, such as Business of Home or a local newspaper or magazine.
With the nine tips above, you’re now ready to start practicing the art of SEO for Interior Designers!
People are using search to find information more than ever. That’s why it’s so important for your business to be found when people search for interior designers in their local market. SEO can seem big and daunting, and it’s something you need to continually work at, but what’s most important is getting started!
Hopefully, these tips help you get started on your own SEO journey.