Are you in the Right Place for Marketing Your Interior Design Business?

May 30, 2022

A guest post by Pamela Durkin, ASID, LEED AP ID+C

Are you in the right place?

Knowing the type of clients and projects you want to work on is only part of your marketing equation. Making sure you are in places to give you the most exposure to those people is the other part. This include both online and offline locations.

Let’s address the biggest method designers use to get in front of clients online: Social Media. There are a few techniques to make the most of this media.

  1. Choose a Hero Platform, one that will be your go to. The one you will put your most time and effort. Where are your customers or referral sources hanging out? These days, there are many ways to repurpose content to other platforms easily. Don’t worry about your followers seeing the same content in multiple places. Most don’t even know which platform they see content on and they need to see it at least 7 times before it sticks.

  2. Craft your Bio carefully. Are you being clear who you help and why? You cannot be everything to everyone, it’s too vague. When a potential client comes to check out more about you, they need to know they are in the right place. Tell them how you are solving their problem.

  3. Curate your audience. Follow and engage with other accounts who are your potential client or who also serve that market. You can be an active part of getting your message and information in front of the perfect future client this way.

  4. Get them off ‘Rented Land’. Think of Social Media as the handshake at a Networking event. It’s just the first step in the process of crafting a relationship with someone. Do you have a method to capture their email address so that you can continue to nurture them to move through the sales process? This could include a free checklist, video, or newsletter. Know that your most precious asset is owning a list of potential customers. The rules for Social Media can change at any time and those followers, fans, etc. can be gone at any time so, protect your hard work!

 

If you make these changes and create online posts that engage, tell stories and encourage interaction, you will make great connections. When they are ready to buy, they will say things like, “I feel like I already know you!” or “You were the first person we thought to call!” And that’s pretty cool!

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Written by Pamela durkin

Design is powerful and Pam wants designers to step into that power. After almost 30 years in the design business, helping other designers create a business they love became a new passion for her. She teaches others how to be magnetic and attract the best clients. This method makes owning a design business easier and more fulfilling and who isn’t up for that? Her book, Elevate! Can be found here.

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