We get it. Writing about yourself is hard. And when it comes to writing that perfect bio for your website, review site, or whatever, you may find yourself staring at the screen for (what seems like) hours, racking your brain on how to write a killer interior designer bio.
But don’t fret, a great bio is definitely within reach, because today we’re going to break down what makes for a great interior designer bio. So, what’s the key? All great bios for interior designers do three things: they show the designer’s personality, they demonstrate competency, and last, but definitely not least, they instill trust.
Ultimately people like to work with (and buy from) people they admire or like. And when it comes down to it, if a client is comparing designers for their upcoming project, they’re more likely to go with the designer they resonate with, even if that designer is more expensive, has less availability currently, or, isn’t in their local area.
So don’t be afraid to inject your personality into your bio, so that clients can build a rapport with you, even before they have a single call or email with you. Yes, you want your bio to be professional, but at the same time, you don’t want it coming out too dry – and looking like hundreds of other bios out there.
A great example of this is from one of favorite Mydoma designers, Rachel Moriarty of Rachel Moriarty Interiors. Scope this line from Rachel’s bio, and see how her personality shines through in it.
”Perhaps most importantly, Rachel is the ultimate colorful character! Those who know her and follow her on social media look forward to seeing her vibrant wardrobe, eclectic jewelry, and her ease with being what she calls ‘extra.’”
When someone reads your bio, they’re looking to see what you’re about, and, also, if you’re qualified. So your interior designer bio also needs to demonstrate competency, and show that you know what you’re talking about. So if you went to school for design, or, you have any sort of accreditation, then be sure to include this in your bio to help demonstrate that competency!
Again, let’s take a look at an excerpt from the bio of another one of our favourite Mydoma designers, Katie Menon of Stephenson House. Katie perfectly (and succinctly) demonstrates how she knows what she’s talking about!
”Katie launched Stephenson House in 2017, and was later accepted to the prestigious New York School of Interior Design. There, she received specialized training from world-class design experts, placing Stephenson House among an exclusive group of design firms worldwide. Under Katie’s leadership, Stephenson House now maintains an ever-growing reputation for outstanding service and design excellence.”
In a similar vein to demonstrating competency, is instilling trust. They might like your personality, they might feel comfortable in your qualifications, but, if they go with you, are they really going to get the space of their dreams?
Instilling trust is about alleviating any concerns or objections they might have for going with you for their project – so this is where you should put any accolades you’ve gotten (no matter how small!)
Now, this one can be tough when you’re just starting out. So if you’re new to the industry, and you’re thinking “Oh man, what am I gonna put down?” don’t fret, but look for opportunities to demonstrate your skills – you can always add in them in later!
Alright, let’s take another look at a couple lines from another one of our Mydoma designer faves, Lauren Ashley of LA Weddings & Interiors. You can instantly see that Lauren is an extremely capable designer by what’s written.
”Our work has been shown and shared across the country in elite publications such as Forbes, Sheen Magazine, The Knot Best of Weddings, Upscale Magazine, and American Society of Interior Designers (ASID) Show House — where Lauren received the Ruby Award for her stellar performance and Showmanship.”
Ok one more addendum because we know some of you are thinking “well that’s great if you can get published like that…” it doesn’t necessarily have to be as big as that! Maybe you were a runner-up (or even a winner) in a design competition. Maybe you got a shout-out in the local paper. Believe us, no matter how small, don’t feel embarrassed or shy when you’ve been recognized!
So, there you have it, the three keys to a great interior designer bio! Of course, never be afraid to look to other designers for a little inspiration (just don’t use that copy/paste button!)
Now let’s get writing!