A guest post by Pamela Durkin, ASID, LEED AP ID+C
I was listening to Todd Herman, the creator of The 90 Day Year. He suggests breaking down our goals down into 90-day sprints, rather than yearly marathons. This makes this process so much more manageable.
Along those same lines, he mentions how we don’t need to keep trying different tactics to bring in business, just be more observant to what’s already working. I can be guilty of this is as well.
It’s a character flaw that us creatives like to….well….create. So, we chase the rush of creating something new only to get frustrated, burnt out and frazzled.
Have you ever gone back in your interior design business and tracked what marketing is working….or not?
Take a look at:
Add 30 minutes into your calendar each week to track what happened the previous week. What worked? What didn’t? What garnered great engagement? Then, you will know the answers to the above questions.
Whenever a call comes into my office, I fill out a Prospect sheet and track where the lead came from. I want to know if this was a referral from a client or another trade professional. I keep all my notes from that first meeting together and place this information in a spreadsheet where I can sort it. At a glance, I can see who referred work to me, what type of project it was and also if the opportunity was awarded to me. Knowing this information gives you POWER. It gives you the data to know where you really should be spending your marketing time. This brings clarity to what you should be spending your time on because it garners RESULTS!
Design is powerful and Pam wants designers to step into that power. After almost 30 years in the design business, helping other designers create a business they love became a new passion for her. She teaches others how to be magnetic and attract the best clients. This method makes owning a design business easier and more fulfilling and who isn’t up for that? Her book, Elevate! Can be found here.
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