A guest post by Pamela Durkin, ASID, LEED AP ID+C
Are you looking for better clients? Are you Marketing to the affluent? Think about this, you could sell (20) design packages at $500 or (1) at $10,000. Sounds impossible? It isn’t – if you are targeting the right client that is! Every town has affluent customers that you can tap into. But first, you need to know some facts:
Don’t be fooled, just because they have the means to pay for anything they want, it doesn’t necessarily translate to an easy, slam dunk sale. You still need to demonstrate what they will get for the price they are paying. But, if you can talk about the time they will save, and the ease in which your services will help them get to the finish line, you are well on your way.
In order to find them in your area, you need to be where they are at. You can join the local Country Club, but if that’s a bit out of reach, you can still rub elbows with the Affluent in your town. Some suggestions on how to do just that:
I hope these suggestions help you get in front of more Affluent clients!
Design is powerful and Pam wants designers to step into that power. After almost 30 years in the design business, helping other designers create a business they love became a new passion for her. She teaches others how to be magnetic and attract the best clients. This method makes owning a design business easier and more fulfilling and who isn’t up for that? Her book, Elevate! Can be found here.
